Wednesday, December 27, 2006

More on the Strib buyout

nihilix and Braniac4 discussing the Strib buyout:

They want to make more money on the Strib. If I had it, I'd cut it's size drastically and market to the niche of people who want good media. Since not too long ago, the Strib made 87% of it's money on adverstising, they have to increase their sale of ads. Since as Brainy says, they can't sell so many ads that the paper weighs 10 pounds and they need a new set of trucks to deliver them, how else do they make money?

One of my worries is that they will try and sell their news content - or what they call the 'news hole' - so you effectively get more ads in the same place. This includes things like poorly-marked 'adver-news' suppliments (oooh! one about the new fucking stadium!) or even more of the press-release driven journalism about new medical devices or whatever the fuck goes in where Camp Snoopy was.

And besides this, Bush abdicandum est*.
(*Bush must resign)

No comments: